With over 20 years of experience in publication design, I’ve learned that great design starts with a deep understanding and clear purpose. As a designer who believes in strategy-driven design, I focus on defining and achieving objectives while finding smart ways to manage costs. To me, great design is more than just aesthetics; it’s about solving complex communication challenges. Effective design should communicate clearly, engage its audience, and create an emotional connection that drives a return on investment.
My experience has taught me to be an active listener and to ask the right questions. I know how to deliver projects on time and under budget and make even the most mundane content interesting. I’ve spent the bulk of my career designing magazines for consumer and custom-content publishing companies, working with clients ranging from startups to Fortune 500 companies. I’ve managed every aspect of the design and production process, from concept to completion, while also contributing to strategy and business development.
I’m confident that my experience and skills can produce compelling designs for your publications, whether digital or print.
Over the last two decades, I've produced numerous custom publications for association clients varying greatly in both subject and design. Click below to visit my full publication portfolio.